Category Archives: Los Angeles Branding Services

Launching Your Business Branding Strategy

One of the chief concerns we encounter from new clients is how to prepare for the inevitable changes that will affect their enterprise when they begin constructing a comprehensive business branding strategy. What follows are three pieces of strategic advice enterprise leaders should consider when beginning the business branding process. Expand Your Thinking Too often, […]

Los Angeles Brand Equity | Los Angeles Website Design

I’ve received a number of emails from clients recently on the topic of brand equity, and I wanted to use this blog to lay out some basics on what brand equity means and how it relates to responsive website design. Defining Brand Equity In a nutshell, brand equity is the strength of a relationship between […]