One of the chief concerns we encounter from new clients is how to prepare for the inevitable changes that will affect their enterprise when they begin constructing a comprehensive business branding strategy. What follows are three pieces of strategic advice enterprise leaders should consider when beginning the business branding process. Expand Your Thinking Too often, […]
Category Archives: Los Angeles Branding Services
I’ve received a number of emails from clients recently on the topic of brand equity, and I wanted to use this blog to lay out some basics on what brand equity means and how it relates to responsive website design. Defining Brand Equity In a nutshell, brand equity is the strength of a relationship between […]