Search Advertising Pay-Per-Click or PPC advertising on Google AdWords helps your business reach qualified users instantly. These ads show on Google searches above and to the right of the organic search results. The only time you pay for your advertisement is when a user clicks on your ad, saving you money and resulting in a […]
AWARD-WINNING GRAPHIC DESIGN AGENCY. Spiralmode, our founder, lead creative, and graphic designer, has art in her DNA and an uncanny talent for embodying a brand’s design in its purest form. With her intuitive eye and artful hand nurturing the designs we craft in our lab, we take what’s in the confines of your mind and […]
One of the chief concerns we encounter from new clients is how to prepare for the inevitable changes that will affect their enterprise when they begin constructing a comprehensive business branding strategy. What follows are three pieces of strategic advice enterprise leaders should consider when beginning the business branding process. Expand Your Thinking Too often, […]
I’ve received a number of emails from clients recently on the topic of brand equity, and I wanted to use this blog to lay out some basics on what brand equity means and how it relates to responsive website design. Defining Brand Equity In a nutshell, brand equity is the strength of a relationship between […]