The core piece on all your marketing efforts is your logo. Your companies logo is the first place where prospects will have contact with your company. If your logo is out of date or poorly constructed then you can be sure that you will loose business from your prospects or target audience. Many times an […]
Marketing Strategies need to be nimble and ever-changing in today’s world. When you hire a marketing agency like MHD Group, you’re instilling your trust in us to come up with an effective and flexible marketing plan. The once-proven doctrine of interruptive engagement is proving increasingly ineffective as consumers are becoming dismissive – even resentful […]
Search Advertising Pay-Per-Click or PPC advertising on Google AdWords helps your business reach qualified users instantly. These ads show on Google searches above and to the right of the organic search results. The only time you pay for your advertisement is when a user clicks on your ad, saving you money and resulting in a […]
AWARD-WINNING GRAPHIC DESIGN AGENCY. Roger Licup, our founder, lead creative, and graphic designer, has art in her DNA and an uncanny talent for embodying a brand’s design in its purest form. With his intuitive eye and artful hand nurturing the designs we craft in our lab, we take what’s in the confines of your mind […]
I’ve received a number of emails from clients recently on the topic of brand equity, and I wanted to use this blog to lay out some basics on what brand equity means and how it relates to responsive website design. Defining Brand Equity In a nutshell, brand equity is the strength of a relationship between […]