WHAT IS A LOGO?A logo is the graphic symbol that represents a person, company or organization. If the logo is well-known enough, such as the Nike swoosh, you may even see a logo used without the name of the business that it is associated with....

I’ve received a number of emails from clients recently on the topic of brand equity, and I wanted to use this blog to lay out some basics on what brand equity means and how it relates to responsive website design.Defining Brand EquityIn a nutshell, brand...

Consistency is CrucialConsistency is a core element of any successful business branding strategy. To understand why, imagine you’re at a mixer in a roomful of potential clients. Would you introduce yourself by a different name to each client? Of course not. So why would you...

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