Consistency is Crucial Consistency is a core element of any successful business branding strategy. To understand why, imagine you’re at a mixer in a roomful of potential clients. Would you introduce yourself by a different name to each client? Of course not. So why would you do it with your business? Your branding strategy determines […]
Consistency is Crucial Consistency is a core element of any successful business branding strategy. To understand why, imagine you’re at a mixer in a roomful of potential clients. Would you introduce yourself by a different name to each client? Of course not. So why would you do it with your business? Your branding strategy determines […]
I was hanging out with some friends the other day and I saw one of them pull out an old-school flip phone to make a call. I was immediately struck by the resemblance in how we tend to look down our nose at old technology and how consumers tend to snub website designs that are […]