In order to use the principles properly we first need to understand how users interact with websites, how they think and what are the basic patterns of users’ behavior. How do users think? Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan […]
Web designers and web developers often wonder what kind of things they should do so that their audience will love them. In this section we will talk about those little things that create a big impact on people throughout the internet. Good Navigation A good web designer understands that visiting a new website may be […]
Responsive Web design has become the preferred method for developing websites with a multi-device friendly approach. Recommend by Google and embraced by some of the largest sites on the Web today, quality responsive websites are equal parts development and design efforts. In this article, we will look at 10 responsive design best practices for the […]
A company’s brand strategy should be a single vision shared by the graphic design and marketing team, public relations specialist, and the owners of the company. Successful brands not only draw customer awareness, but improve customer loyalty and influence consumer decision-making. Logo design and brand identity are key components in any business strategy. Working with […]
The core piece on all your marketing efforts is your logo. Your companies logo is the first place where prospects will have contact with your company. If your logo is out of date or poorly constructed then you can be sure that you will loose business from your prospects or target audience. Many times an […]
Marketing Strategies need to be nimble and ever-changing in today’s world. When you hire a marketing agency like MHD Group, you’re instilling your trust in us to come up with an effective and flexible marketing plan. The once-proven doctrine of interruptive engagement is proving increasingly ineffective as consumers are becoming dismissive – even resentful […]
Search Advertising Pay-Per-Click or PPC advertising on Google AdWords helps your business reach qualified users instantly. These ads show on Google searches above and to the right of the organic search results. The only time you pay for your advertisement is when a user clicks on your ad, saving you money and resulting in a […]
AWARD-WINNING GRAPHIC DESIGN AGENCY. Spiralmode, our founder, lead creative, and graphic designer, has art in her DNA and an uncanny talent for embodying a brand’s design in its purest form. With her intuitive eye and artful hand nurturing the designs we craft in our lab, we take what’s in the confines of your mind and […]
One of the chief concerns we encounter from new clients is how to prepare for the inevitable changes that will affect their enterprise when they begin constructing a comprehensive business branding strategy. What follows are three pieces of strategic advice enterprise leaders should consider when beginning the business branding process. Expand Your Thinking Too often, […]
I’ve received a number of emails from clients recently on the topic of brand equity, and I wanted to use this blog to lay out some basics on what brand equity means and how it relates to responsive website design. Defining Brand Equity In a nutshell, brand equity is the strength of a relationship between […]