Lancaster Advertising Services
Pay-Per-Click or PPC advertising on Google AdWords helps your business reach qualified users instantly. These ads show on Google searches above and to the right of the organic search results. The only time you pay for your advertisement is when a user clicks on your ad, saving you money and resulting in a higher advertising conversion rate. Each keyword provides a different Cost-Per-Click or CPC, which allows you to choose where you allocate your budget. Targeting can be done by geographic region, language, device, and demographics. The most essential part of AdWords is that everything is trackable to accurately measure results.
- Reach qualified customers instantly
- Only pay when users visit your site
- Track results instantly
Reaching potential customers through social media platforms is a great way to engage with them instantly. Facebook’s organic reach has been decreasing recently making it more difficult for business’ to reach people, even ones that already like their page. Facebook provides options to reach a larger target base with customized ads and posts. Targeting for these ads include location, age, gender, interests, behaviors, connections, and more. Reaching customers via social media results in higher brands recognition and trust when making purchase decisions.
- Target people based on multiple aspects
- Interact with potential customers instantly
- Communicate your message on a trusted medium
Ads with a personal touch. Display ads provide the opportunity to create images that are designed to get users to visit your site. You only pay when someone clicks on your ad and visits your site. These ads can be are targeted to reach the most relevant audience to put your ad in the best place to succeed. Drawing attention can be difficult in online advertising; these ads provide a creative avenue to reach qualified customers.
- Display your message in a unique way
- Reach your most relevant audience
- Develop brand recognition
Have your advertisement played before the start of a YouTube video. This is a great way to voice your message to potential clients on a personal basis. You only pay when the user engages with your ad, so if they skip it you pay nothing. Cost-per-view are at extremely low rates, which gives you the ability to maximize your budget.
- Don’t pay for skipped ads
- Voice your message effectively
- Work on any budget
Keep your brand in potential customers’ minds. Online users are typically multitasking and can get distracted from engaging with your website. Retargeting gives you the opportunity to reach back out to those users. On retargeting campaigns, users who visited your site and left will see personalized display ads for your brand reminding them of your product or services. This gives your business an opportunity to capture missed customers. Proving demographic, geographic, & contextual targeting.
- Keep your business top-of-mind
- Give reminders to interested users
- In-depth user targeting