Whether you need a website design, logo, business card or brochure, take a second and remember why you contacted a web design and marketing firm in the first place; and keep that thought as you continue reading.
Your company is your image, and you want it to be the best it can be. We do too! But you may not be aware that the leading factor in compromising the success of your website, and ultimately your brand, product, services, etc., is client interference.
Yes, this is your project… and you’re paying for it, so it should be exactly how your mind envisions it, right? Well, not so much… It’s important to understand that you’re not selling your service or products to yourself, you’re selling to a wide range of potential customers and clients. You have to market your business, brand, and product in a way that captures a variety of audiences. Your brand and internet presence need to appeal to your customers, and there is little chance that all of those people share your personal taste.
From working with hundreds of clients, one thing we always notice is that business owners, marketing managers, and other staff are way too close to their business. They don’t always think outside of the box and step into the customers shoes. Just think of it this way, are you selling to yourself or are you selling to your customer?
At Spiralmode Design Studio, we value our clients’ opinions, goals, and visions, but we also want to make sure we create a website that caters to their specific market and will generate business!