Tag Archives: Lancaster branding

Lancaster Brand Equity | Lancaster Website Design

I’ve received a number of emails from clients recently on the topic of brand equity, and I wanted to use this blog to lay out some basics on what brand equity means and how it relates to responsive website design. Defining Brand Equity In a nutshell, brand equity is the strength of a relationship between […]

Lancaster Branding Services | Lancaster Graphic Design

Consistency is Crucial Consistency is a core element of any successful business branding strategy. To understand why, imagine you’re at a mixer in a roomful of potential clients. Would you introduce yourself by a different name to each client? Of course not. So why would you do it with your business? Your branding strategy determines […]