As business people, we have a habit of getting so caught up in the big picture of how marketing is supposed to work that we forget the little things. The problem is that it’s often the little things that really help launch our businesses to the little things.
When it comes to optimizing your brand, there are some small tricks that make a huge difference.
Don’t Forget Your Local Market
We love thinking big. When it comes to online promotion we love that the sheer size of the internet allows us to reach an international market. The problem is that we often get so caught up in the idea of marking on a global scale, we forget the value of local marketing.
You and your business will benefit when you think locally as you launch your new promotion or brand. Taking some time to create some content that’s designed specifically for local promotion is a great way to give your brand a boost. You’ll be amazed by how many local community members get a kick out of supporting a local business. Not only will they turn to you when they’re in need of your product or service because they like the idea of shopping locally while enjoying the convenience of the internet.
To really get the most out of your local marketing efforts, create geo-specific pieces of content that you’re local customers will love sharing.
Don’t Underestimate the Value of a Good Focus Group
A focus group can be worth its weight in gold. A good focus group will quickly help you identify both the strengths and weaknesses in your branding marketing campaign. Yes, there will be times when it won’t be fun or easy to listen to their suggestions, but usually, when you step back and really consider what they said, you’ll realize that they are correct. A focus group is a great way to determine how good your branding efforts are before you officially launch a new product or business.
Really Develop Your Social Media Platforms
Chances are pretty good that you already understand how important social media platforms are to your business. What you might not realize is that there are always things you can do to make them even better. Social media platforms are great when you’re trying to optimize your brand because you can tweak your platform from anywhere and at any time. Best of all, social media marketing and brand optimization is inexpensive, particularly when it comes to other forms of marketing.
Improving your social media platform isn’t difficult. All you have to do is:
- Interact with your followers
- Create compelling posts your followers will want to share
- Update frequently
When using your social media platforms to boost your brand optimization, don’t become obsessed with posting just marketing material. Be diligent about sticking to limiting your straight-up marketing stuff to less than 20% of your social media content.