23 Mar Lancaster Online Advertising Agency | Lancaster Advertising Company
We combine creativity and strategic thinking to propel business commerce forward in the marketplace. Our team of experts collaborates with clients to develop and execute strategic programs that drive toward targeted top-line results.
As a full service advertising agency, Spiralmode Design Studio is a talented team of experts that specializes in collaborating with clients to develop and execute strategic marketing and graphic design solutions that target top-line results by effectively integrating branding, graphic design, web design, marketing, and public relations. AT Spiralmode Design Studio, we have been providing branding and advertising solutions that stand the test of time for nearly 30 years.
What Do Ad Agencies Do?
Ad agencies employ a broad range of advertising strategies to create marketing campaigns tailored to their clients’ needs. Ad agencies can range from small, home-based businesses to corporate franchises with departments for market research, account management and sales, copywriting and graphic design. Ad agencies work closely with the client to gather information and pitch their campaign ideas followed by the creative process of actually making and distributing the ads.
While the aim of most ad agencies is to establish ongoing partnerships with long-term clients, the acquisition of each new client begins with a pitch. Rather than cold-calling random businesses, ad agencies will usually begin with an inside-out approach and contact people they know personally within organizations they’d like to target. They may also monitor the news for companies that look like they’re in need of an advertising overhaul (for instance, businesses that experience a sudden growth spurt ) and mail them a letter and portfolio of their work.