As business people, we have a habit of getting so caught up in the big picture of how marketing is supposed to work that we forget the little things. The problem is that it’s often the little things that really help launch our businesses to...

You already know that if the business you’re in the process of creating is going to thrive, you have to create a strong brand. The problem that many business owners just like yourself run into is that they don’t know what steps should be taken...

Websites are kind of like home decorating projects. When the project is first completed it’s fresh, exciting, and feels very modern. However, as time passes, both the website and the interior of your home start to feel dated. The difference is that while you can...

Gone are the days when you could simply put together a quick website and consumers would make a purchase. You also can’t simply add a bunch of fancy bells and whistles to your website and expect your sales to skyrocket. Contemporary consumers have very clear...

WHAT IS A LOGO?A logo is the graphic symbol that represents a person, company or organization. If the logo is well-known enough, such as the Nike swoosh, you may even see a logo used without the name of the business that it is associated with....

A company’s brand strategy should be a single vision shared by the graphic design and marketing team, public relations specialist, and the owners of the company. Successful brands not only draw customer awareness, but improve customer loyalty and influence consumer decision-making.Logo design and brand identity...

AWARD-WINNING GRAPHIC DESIGN AGENCY.Spiralmode, our founder, lead creative, and graphic designer, has art in her DNA and an uncanny talent for embodying a brand’s design in its purest form. With her intuitive eye and artful hand nurturing the designs we craft in our lab, we...

One of the chief concerns we encounter from new clients is how to prepare for the inevitable changes that will affect their enterprise when they begin constructing a comprehensive business branding strategy.What follows are three pieces of strategic advice enterprise leaders should consider when beginning...

Consistency is CrucialConsistency is a core element of any successful business branding strategy. To understand why, imagine you’re at a mixer in a roomful of potential clients. Would you introduce yourself by a different name to each client? Of course not. So why would you...

We are a culture highly stimulated by sight, which means that your brand’s visual identity has the power to incite an emotional connection, trust, and even loyalty in your market. At Spiralmode Design Studio, we understand the importance of influencing what your brand communicates. With...