AWARD-WINNING GRAPHIC DESIGN AGENCY. Roger Licup, our founder, lead creative, and graphic designer, has art in her DNA and an uncanny talent for embodying a brand’s design in its purest form. With her intuitive eye and artful hand nurturing the designs we craft in our lab, we take what’s in the confines of your mind […]
AWARD-WINNING GRAPHIC DESIGN AGENCY. Roger Licup, our founder, lead creative, and graphic designer, has art in her DNA and an uncanny talent for embodying a brand’s design in its purest form. With his intuitive eye and artful hand nurturing the designs we craft in our lab, we take what’s in the confines of your mind […]
One of the chief concerns we encounter from new clients is how to prepare for the inevitable changes that will affect their enterprise when they begin constructing a comprehensive business branding strategy. What follows are three pieces of strategic advice enterprise leaders should consider when beginning the business branding process. Expand Your Thinking Too often, […]
I’ve received a number of emails from clients recently on the topic of brand equity, and I wanted to use this blog to lay out some basics on what brand equity means and how it relates to responsive website design. Defining Brand Equity In a nutshell, brand equity is the strength of a relationship between […]
I’ve received a number of emails from clients recently on the topic of brand equity, and I wanted to use this blog to lay out some basics on what brand equity means and how it relates to responsive website design. Defining Brand Equity In a nutshell, brand equity is the strength of a relationship between […]
I’ve received a number of emails from clients recently on the topic of brand equity, and I wanted to use this blog to lay out some basics on what brand equity means and how it relates to responsive website design. Defining Brand Equity In a nutshell, brand equity is the strength of a relationship between […]
Consistency is Crucial Consistency is a core element of any successful business branding strategy. To understand why, imagine you’re at a mixer in a roomful of potential clients. Would you introduce yourself by a different name to each client? Of course not. So why would you do it with your business? Your branding strategy determines […]
Consistency is Crucial Consistency is a core element of any successful business branding strategy. To understand why, imagine you’re at a mixer in a roomful of potential clients. Would you introduce yourself by a different name to each client? Of course not. So why would you do it with your business? Your branding strategy determines […]
Consistency is Crucial Consistency is a core element of any successful business branding strategy. To understand why, imagine you’re at a mixer in a roomful of potential clients. Would you introduce yourself by a different name to each client? Of course not. So why would you do it with your business? Your branding strategy determines […]
I was hanging out with some friends the other day and I saw one of them pull out an old-school flip phone to make a call. I was immediately struck by the resemblance in how we tend to look down our nose at old technology and how consumers tend to snub website designs that are […]